Top 5 SEO Trends
We are almost close to 2020. It is the perfect time to reflect on the eventful year with regards to the organic search. It is essential to use knowledge in crafting better SEO strategies for the beginning of the next decade. There were several updates with the SEO algorithm, keyword structure and fluctuation with the ranking system. However, Google continues to improve the user experience by getting in every detail. However, it is always better to understand that SEO trends are a never-ending spiral. Therefore all you need to know to learn digital marketing courses that include SEO and social media marketing strategies and tactics to determine the ranking in 2020. Based on various experts’ opinions and analyzing different aspects here are the top 5 SEO trends that you must know before we enter 2020.
- Optimize the featured Snippets : The zero-clicks are much prevalent; hence you need to consider the information received by the SERP. Therefore two great ways to set unique optimization are through Rich and featured snippets.
- Rich Snippets : These are snippets in addition to the title and description. It is absolutely excluding product reviews, images, and other ratings, reviews, etc. Because most of them are now either bought or run through scams which will lower the CTR improvements. Hence rich snippets will ensure that the position of SERP will remain the same. The results are noticeable when compared to the featured snippets.
- Featured Snippet : It is a block of information that will be shown at the top of SERP. It boosts the SERP ranking, which will eventually increase CTR. However, this is quite tricky when compared to rich snippets.
2. Set brand building as a priority : We cannot deny the fact that almost every brand owner is working towards growing their digital presence. Even though it is pretty hard and competitive, now, the priority is to figure out a strategy for growing business rather than just the presence. The paid ads are one of the essential elements that cannot be avoided. More companies have started adapting to real growth, but the average ROI for 2020 will be decreasing. The ads become highly expensive and widely used strategy but cannot make conversions easily. Develop domain knowledge with the SEO course to create brand awareness and build a good response from the customers. Also, to mention the link less mention become necessary, which will eventually boost Google and Bing result if performed well.
3. Make your Local SEO worth it : When we are talking about zero-click searches, local searches have the most impact among all. As a result of SERP, the local searches appear on the top of the list, which is known as “Local packs”. The new advancement is that the space taken by one local pack for one mobile device is the same as that of the entire SERP itself. Mostly they cover up various searches that will include “Near me”, “Phone number”, “Address” and more. Also, GoogleMyBusiness features almost all of the local stores, which make it valuable as you venture into digital presence. Even though a large number of search does not fall under the local pack because there is less information. Therefore practice providing overall content for any business. Also, a solid backlink to the profile improves searches just like traditional SEO.
4. Play with Zero-click search : Zero-click searches are one of the essential things that most of us missed out this year. The consumers have become smart, and it is necessary that you plan what they want. Mostly the queries are answered in the user SERP will eventually bring no clicks to your website. Even though they sound terrific, the algorithm works simple. Learn a strategic digital marketing course that helps you analyze the kind of searches that will redirect to your page. Identify the strategic keywords that will actually produce more clicks. You can always analyze the keyword which will optimize and bring the result to your page. Optimizing queries with keywords are the best way to achieve clicks.
5. What does the BERT Say ? : Google has been learning an algorithm to understand every aspect of user experience. They have been trying hard, and as a result, recently they removed the keyword-stuffed pages for the users. The latest algorithm, BERT, sets the foundation for 2020 trends. Google uses three different mechanisms: Neural matching, Rankbrain, and BERT. Neural matching is nothing but figuring out the meaning of user queries. The Rankbrain helps in enhancing the SERP result collected by reliable data and user behavior. The BERT is analyzing the structure of the search that matches the context of the keywords.
Conclusion : Never blame Google. Every time the marketers think they got the SEO down, they eventually make shifts and bring easier methods. That’s how the local SEO pattern has changed in recent times. Similarly, Google Business is becoming more popular day by day, therefore, bringing the trend for every business to be listed with necessary information along with the website. Keep the hands-on pulse to overcome the challenges and provide the best results.