Online Marketing Tools To Enhance Your Business
The Impact of Digital Marketing
Internet Marketing or Online Marketing or Digital Marketing has been at the forefront of the internet revolution for quite some time now. Organizations and businesses now depend on this skill to speed up their marketing processes and ensure that they stay on course with the current SEO trends.
As of today, the skill is not something that any average John cannot learn. Digital Marketing courses are now available in multiple learning mediums ensuring that students and professionals can learn it easily. They can learn digital marketing through the internet or through some of the reputed institutions and learn about the basic traits at the very least. We also have advanced digital marketing courses available for those who have completed the basic level.
The above section indicates that the materials to study are now available quite easily and it has enabled companies to choose candidates in a much faster way. But practical exposure is equally important apart from theoretical knowledge. This is the reason that it is recommended for new working professionals to get themselves armed with strategic digital marketing courses along with digital marketing certificate programs online which would give them industry-grade experience.
20 Most Popular Digital Marketing Tools For Your Businesses
This section will focus mostly on some of the tools that come under the ambit of the latest trends in digital marketing. These tools have ensured that companies get higher conversion rates and optimum revenue generation capability as well.
Let us now dive deep into 20 of the top digital marketing tools available for use for every online business,
- Canva :
Canva is one of the best digital and visual marketing tools available these days and it would be trending in the year 2020 as well. The visual aspect of marketing is very important to clients and businesses, and almost 80% of them see what they believe. This is the reason that Canva has gained a strong foothold in the domains of internet marketing.
The tool allows the users to create custom photo filters, text editing, image creation from scratch and enabling usage of stock photos and background images which can then be dragged and dropped across the client web pages.
2. OptinMonster :
OptinMonster is another one of the digital marketing tools and a standalone application that integrates across multiple platforms. Some of the platforms wherein it is compatible include Drupal, WordPress, Joomla, Shopify and BigCommerce. The tool can be used for effectively generating leads and also ensures that the conversion rate for the clients is very high as well. It also contains an email subscriber creation tool that is utilized by bloggers and other website owners as well. The interface is very easy to use and you can even create some of the great email opt-in templates as well.
3. ThriveCart :
ThriveCart is an online marketing tool that is preferably the best for new online businesses as well as the veteran ones. It is one of those online cart platforms that increases your income from the existing traffic. It would also give you a high return on investment with great affiliate campaign offers. Some of the other features that this tool offers are one-click upselling, funnel building and even A/B test performance functionalities as well. This is a very preferable shopping cart platform that can even be integrated seamlessly with Infusionsoft (one of the email marketing tools) to collect payments through your website.
4. AgoraPulse :
AgoraPulse is a social media management software and an effervescent online marketing tool that ensures an increased client engagement activity and also ensures great relationship building with the prospective and existing clientele. Users would get to use an engaging message management program that combines all of your emails into one single platform. You can publish your content quite effectively with scheduled posts and you can even queue them as per your priorities. You even get an interface to monitor your brands and also collaborate with your clients. Along with an effective engagement platform, AgoraPulse gives you a great reporting tool where you can keep track and also publish your insights as well.
5. Traackr :
One of the most successful influencer marketing programs is Traackr. It ensures that companies would be able to find online influencers and accordingly analyze their social media profiles, connections and what exactly would they be interested in.
Influencer marketing is essentially a part of digital marketing strategy and it can be used by businesses to spread the core values of the company. It can even be used to spread awareness with regards to their brand, the products and services that they offer and how advantageous they can be when it comes to profit. The tool also allows companies to maintain a healthy relationship with their influencers, track their KPI and also keep a note of the return on investment.
6. Google Keyword Planner :
The Keyword Planner by Google is free to utilize and an advertising tool that can be used quite effectively for digital marketing. Users would be able to create effective Search campaigns, and you can even keep track of the overall budget requirements which can and should be used in these campaigns.
Since keywords are a very vital aspect for every digital marketing campaign, the keyword planner ensures that you do not ever run out of ideas here. Every one of the keyword searches done through here will then be utilized for Search Engine Optimization for the company or client websites. These can even be used for the Google AdWords campaign as well.
7. SEMrush :
SEMrush is a SaaS organization that focuses on the online visibility of the site content. It also gives you expert marketing analysis and software subscriptions pertaining to it as well. This tool ensures that you have a great SEO campaign for your website which will essentially boost the Google rankings as well.
There can be times when Google Analytics would miss out on important information. This is where SEMrush gives online marketers an opportunity to work on Google’s organic and paid search results. This will be helpful in improving site performance and evaluation of the website in its entirety.
8. Feedly :
Feedly is a news gathering platform that is compatible with multiple web browsers and also across multiple mobile devices that is compatible with many platforms. The tool can even be accessed as a cloud service. The tool collates all of the news feeds from multiple sources so that users would be able to customize it as per their needs and then share it across with others.
Users would be able to take content from blogs, news websites, RSS feeds and also customize the content accordingly. Clients would feel this to be very advantageous for their website.
9. Hotjar :
Hotjar is at the pinnacle of behavioral analytics and it is that aspect of digital marketing that is given very little attention. It is very important that feedback must be taken and analyzed appropriately so that proper changes must be done and it would ensure a better version of your website in the future.
Hotjar contains a very intuitive metric system that is analyzed when a user visits your website and carries out any kind of transaction or search or anything on it. It would help you gauge as to what they are looking out for and how your website is contributing to it, and hence understand them.
10. Google Analytics :
Of course, this tool would be on the list, and why would it not? Google Analytics is after all one of those marketing tools that is used by many and every digital marketing professional knows about it. Users would be able to access multiple reports that have information consisting of the user profile, what exactly is their footprint with respect to location, what are the marketing channels on the website and how can all of these points be collected to formulate a strategy which would be effective for increased conversions.
11. ConvertKit :
ConvertKit is another one of the email marketing platforms that is suitable for multiple businesses. Users would be able to customize and attach forms on the website converting readers into potential clients. You would also be able to organize your subscribers based on what they are essentially interested in. This would help in sending the right message as well.
The tool also allows users to capture any available leads and send automated emails across to them and thereby ensuring possible conversions as well. It is a great tool for bloggers and companies if they are looking to expand their online presence with aplomb.
12. Lumen5 :
Lumen5 is one of the most unique tools since it incorporates artificial intelligence in Digital Marketing. It is a platform utilized for creating videos and users can easily learn how to operate this without any kind of prior training or any experience. But apart from creating cutting edge videos, it also helps with the superimposition of content inside your videos. There are many stock videos inside Lumen5 which is very great as it helps you with saving up a lot of money.
Artificial intelligence is the next big thing that would be coming out of the digital marketing sphere and Lumen 5 is just one of the examples here.
Todoist is a great online marketing tool that lets you play with different colors and many other features for your website. The tool can be expertly used to create simple websites with minimal form factor as well as projects with complicated form factors as well.
Plus, users get the ability to rearrange their projects as per their requirement owing to the drag and drop feature that comes with it. It also allows you to carry out effective collaboration on projects as well as the tasks that have been assigned to your peers.
If you have a website spread out across a range of your clients, Buzzsumo will allow you to keep track of the number of instances at which it was mentioned. Be it websites, blog posts or any teeny bit of mention in any social networking site, it keeps track of it. This would enable you to also keep track of your competitors.
The tool is also known for some of the features that enable you to research and jot down shared content with respect to the keyword that you have entered or want to. This would make it easy for you to search and share content very easily.
There are companies who believe in doing multiple tools to refine their SEO strategy and avoid any kind of cutbacks in case of any disadvantageous situations. Engagebay will allow you to expand and even manage the businesses and the customers with a platform that is simple, dynamic and integrated with all of their marketing sales and services required.
The tool also contains a standalone marketing automation feature, a great CRM tool and a sales platform along with the live chat functionality which is a one-stop-shop for all of your e-Commerce needs.
16. Ubersuggest :
Ubersuggest is an SEO tool that is best for generating keywords with respect to what you need and want. It was initially used for scraping Google Suggestions and now it has transformed into something that can be effectively used by any and all organizations with zero issues. You can enter whatever keyword you want to enter into the search term. You would be getting the search results with respect to the volume and also the degree of difficulty. Ubersuggest gives you a great set of keywords allowing you to have everything up and running with no problems.
17. Animoto :
Animoto is a cloud-based video marketing tool that helps you with creating videos from photos, video shoots, and music even into creating customized video slideshows. You can even use these to create web presentations as well. You don’t need to have prior experience or anything while using this tool at all. Using Animoto you can create videos in just minutes, and this will drive sales very easily, along with with traffic thereby increasing sales and services to the products and services. You can even engage your audience and stand out in the social platform with the videos that you have shared through this platform.
18. Brand24 :
Brand24 is a media monitoring tool that helps you in keeping track of your keywords with respect to the business that you are owning. Any mention of the brand on any website, blog post or any mentions at the social media platform would help you in defining a clear strategy for your company. You can even keep a note of the keywords that your competitors are using. Even these can be tracked across multiple social media channels. This would help you to focus on the key areas that need to be looked at.
19. Zapier :
Zapier can be used to connect with multiple online services and is also used for the automation of market risks.
20. pCloud :
pCloud is a cloud storage platform that contains functionalities to segregate the files and folders and all the access permissions can be given to specific people. You can work and save up your projects on pCloud and also back your information up and even stream videos and music if you want to. Many of the writing services and platforms are using pCloud to save their projects and they can even invite their peers to collaborate and work on it.
These are some of the top marketing tools that are now gracing the digital marketing sector by storm. It is important that every online business must try and have one or maybe several of these digital marketing tools in place so that they would understand its technical nuances and accordingly have a strategy in place to utilize it perfectly.
Another very important thing that must be understood in its entirety is that digital marketing is easy to grasp, but there are a lot of sections and skills that are being developed constantly which changes the game. It is important for companies to be in top shape when they are adopting digital marketing for propagating the company resources.
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